rail2race Royale
A co-branding journey between Amtrak and Formula 1 racing that delivers the ultimate Miami Grand Prix experience.
Copywriting
Social Media
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Graphic Design
What if Amtrak expanded its “Escape in the Journey” campaign and partnered with another brand to create the ultimate transportation experience? Welcome to the rail2race Royale! Amtrak and Formula 1 have merged speed and style to create the ultimate fan experience. This May, Amtrak will transport fans straight to the F1 action as it becomes the official ride to the Formula 1 Grand Prix Miami.
Departing from Penn Station in NYC, fans will have access to custom-designed train cars that deliver hospitality and entertainment. From our casino and theatre cars to Miami-inspired bedroom suites, the race2rail Royale delivers all the Formula 1 action before the race.
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Champagne Sprays & Ultimate Stays
Uncork Your F1 Journey
Embark on your unforgettable journey with champagne brunch in The Paddock hospitality car. Modeled after the exclusive F1 inner circle, this space offers world-class hospitality, where passengers enjoy everything from burgers and steak-cut fries to fusion cuisine. Guests also have access to preimium open bars serving free-flowing beverages, including craft beer, wine, and soft drinks served throughout each day. Reserve your journey at www.rail2race.com.
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This is How We Roll
Game. Chill. Repeat. Our Casino Royale Car is where high-stakes excitement meets a next-gen experience. Designed for the modern thrill-seeker, our sleek, neon-lit gaming floor features cutting-edge slots, skill-based games, and classic table action with a digital twist. Sip on craft cocktails while you enjoy live DJs, and dive into a immersive entertainment zones that go beyond gambling.
